ADDRESS:
PUMA,
Civil Hospital Road,
Belgaum
ABOUT PUMA:
PUMA’s products are the ultimate embodiment of the new brand strategy and the desire to produce the fastest products for the fastest athletes. Innovation efforts are developing lighter, more agile products with better fit and improvements in adaptation to the body in motion – both extending training times and delivering faster results when it counts. In addition to the “Forever Faster” innovation focus, the product priorities are delivering commerciality, beauty in design, and overall product responsiveness.
In line with PUMA’s current sales split between Wholesale and PUMA’s owned and operated Direct-to-Consumer business, a key priority for PUMA is to focus on desirable wholesale distribution, by shifting the balance from lower to higher-tier wholesale channels. The quality of the wholesale distribution will be improved by focusing on and working together with key accounts on joint product programs. Supported by significant marketing activities, this approach will lead to improved sell-through, driving increases in shelf-space at key wholesale accounts.
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